These apps can target the audiences mainstream outlets tend to neglect, and they serve not just news, but information pulled from every corner of the internet. Opera News, owned by Beijing Kunlun Tech, and Scooper News, developed by Shenzhen-based Transsion Holdings, have both made significant inroads into Africa and Europe. An "interest-based engine" powered by AI select articles readers are likely to enjoy based on past engagement - much the way, say, YouTube and TikTok select videos a viewer might like.Ĭontent aggregators like News Break aren't just winning in the U.S. News Break has succeeded using tactics imported from China, where news delivered via algorithm - a practice pioneered by ByteDance's Toutiao - has flourished. CEO Jeff Zheng, a former Yahoo executive, co-founded News Break in 2015 along with former Baidu executive Xuyang Ren, who departed in 2020. News Break is led by a team of Chinese entrepreneurs and engineers with extensive experience in both the U.S. Particle Media, a parent company founded in 2015. Headquartered in Mountain View, California, and with offices in Seattle, Beijing and Shanghai, it's owned by News Break is a classic example of a cross-border company. Meet the AI-driven aggregator News Break. Yet it's not rooted in the local communities it serves in fact, it's founded by Chinese entrepreneurs and computer scientists in Silicon Valley. WithĤ5 million monthly active users and 24 million installs via the App Store and Google Play in 2020, News Break bills itself " the nation's No. It's rethinking how local news gets delivered with an AI-driven interface and a stream of hyperlocal COVID-19 updates its users crave. It was more downloaded than The New York Times, BBC and even Google News. Small publishers have raved about the page views it brings: about 700 million in 2020. In the U.S., it drives more traffic than all but three apps. It's the most downloaded news app in the world - and the content it carries is entirely local.
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